Internal only

Deposit content plan

Skyscraper targets for the deposits and savings category. Every competitor page below was fetched and read, so the description of what each one does comes from its actual HTML rather than from its ranking.

The recommendation

The current calendar

What happens to the 99 already in the sheet

The incumbent

What ZAi Online is actually doing

Why this is winnable

What every incumbent gets wrong

The targets

40 articles to publish

Sorted by priority then volume. Tap any row for what the incumbent page contains, where it is weak, and the brief for ours.

Swaps

Ten specific changes to the sheet